What is real?

I just saw a video of a cat chasing a bear to protect a baby.

It looked so real, I almost believed it, and so did hundreds in the comments.

Meanwhile, real well-known influencers are now posting videos saying,

“No, this is not an AI video. This is actually the real me speaking.”

When real gets accused of being fake and fake video evokes emotion,

You know reality has entered its plot twist phase.

We’ve crossed an invisible threshold… where our eyes can’t quite keep up with the algorithms.

What fascinates me isn’t the technology; it’s the psychology.

We believe what we want to believe.

We trust what feels real, even when it isn’t.

The lines between truth and simulation are fading fast.

In an age where simulated AI can evoke real emotions, we may crave for what is imperfect, real and trustworthy.

Perhaps brands will now need to pay attention to evoking trust rather than aim for perfection.

Employer Brand Pulse