Is Reddit part of your story?

If candidates are searching for information on your company, then Reddit is already part of the story.

Photo by Christin Hume on Unsplash

In 2025, the SEO/AEO presence of Reddit has grown exponentially, with visibility on Google up over 1,300% in the past few years and now ranking above traditional content sites for many searches. Reddit threads are now visible on the first page for a majority of high-intent searches, such as product reviews and community information, often ranking above traditional sites due to the authenticity of user-generated content.

Even more striking is that Reddit threads are now visible for ~73% of high-intent commercial searches, beating out many brands and review sites in organic search results.

This matters in talent attraction efforts because:

🔹Candidate research begins with a search. Before applying, candidates are Googling your company, “culture”, “reviews”, “salary”, and “interview experience”. If Reddit threads rank above your careers site, it impacts perception for better or for worse.

🔹Glassdoor and review sites still have value. But Reddit brings authentic, unfiltered conversations to the table that often rank above Glassdoor in search results.

🔹Your talent brand isn’t just on your site. It’s on every forum where people discuss what it’s like to work there, and Reddit is a major discovery engine.

You not only need presence but also engagement, listening, and value-driven participation on Reddit and review platforms like Glassdoor to influence the narrative where candidates actually find trusted peers' endorsements & information. 

Read more on building Reddit marketing strategy here