Gamification in talent experience

If gamification can transform industrial laundry, what’s stopping us from reimagining Employee Experience in any industry?

Screenshot of the video from Allstarseven(insta)

Recently, I read about Maruwa, a company that partnered with Epic Games to gamify its laundry operations. Workers weren’t just folding sheets; they were building a virtual city with every task completed. The outcome was a boost of 8–18% in performance and a team that felt more engaged with even the most repetitive work. (Article link in comments)

At its core, Employer Branding isn’t only about messaging or campaigns. It’s about experience design: how people feel at work, what motivates them, and how culture shows up in daily actions.

The Maruwa story reminds us that:

✅ Even with repetitive work in industries, creativity can transform the employee experience.

✅ Engagement doesn’t always require sweeping change. Sometimes, small mechanics of recognition and play are enough and will create pride in teamwork when collaboration is rewarded.

✅ A strong Employer Brand is built in such micro-moments, like the spark of energy when work feels playful, not just procedural.

When we think about Employer Brand, we often jump straight to career sites or recruitment ads. But perhaps the real brand power lies in asking:

1. How do people experience our culture on an ordinary Tuesday?

2. What makes even routine work feel rewarding here?

That’s the brand story worth telling.