All about Talent Signals

For the past year, we've been asking one question: How will AI change marketing? A better question to ask may be: How will AI change the value of a brand?" Photo by ROBIN WORRALL on Unsplash Conventional wisdom suggests that AI levels the playing field. AI can write copy, generate visuals, summarise research and personalise campaigns in minutes. The barriers to content creation have never been lower. But when everyone has access to the same tools, execution stops being the ad