All about Talent Signals

Why ‘Brand Matters’ more in the age of AI and not less? Photo by Zdeněk Macháček on Unsplash People are overwhelmed. Candidates are overwhelmed. Customers are overwhelmed. AI is increasing the amount of information available, not reducing it. As a result, people rely on mental shortcuts. Those shortcuts are often brand-based. When you hear: Apple, one associates design, simplicity and a premium experience. With NVIDIA, you associate AI, innovation and technical leadership. Th

When I started in this field, employer branding meant something fairly contained. Build the EVP. Create the content. Tell the company story. Looking back, we'd only just scratched the surface. Photo by Kyle Smith on Unsplash The evolution has been gradual. We moved from recruitment marketing to employer branding. From careers pages to storytelling. From broadcast to conversation. Each shift expanded the practice. The next one expands it further, and I think it's the most sign

A few weeks ago, a small green-cheeked conure nearly died on a busy traffic intersection. My brother-in-law spotted her just in time, stepping in as a bike and a rickshaw were about to end what was probably an already disorienting journey for a bird that had clearly flown far from wherever she belonged. My niece took her in. And what happened next is what I keep thinking about. Within days, this bird, who I assumed would be quiet and cautious, had decided my niece was her flo